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The proliferation of mobile devices has made people more dependent on the internet for local searches. According to Google, more than 76% of people who perform local searches on their phones end up visiting a physical store within 24 hours. If your business has a local presence, it’s important you apply local SEO best practices […]

Many online marketers believe that more leads result in more conversions, so they concentrate on generating leads and not on anything else. But this doesn’t mean you don’t need to drive conversions — not if you want to keep ahead of the game. After all, every step in the marketing funnel is just as significant […]

Based out of Indiana, Aquascapes of Michiana is an outdoor waterscape and landscape installation company that prides itself on creating beautiful ecosystem ponds and fountain scapes. Aquascapes’s new website reflects the company’s value that customer satisfaction is first and foremost. Let’s cover some of the site’s prominent features. Customer-friendly Landscape Website Design First and foremost, the […]

You want to make sure your new website looks good and works well. That means no dead links, no blank pages, and no overlooked bugs. But beyond the form and function, there’s another element you need to look at, and that’s SEO. And in light of Google’s move to prioritize mobile websites, it’s all the […]

Digital marketing truly has revolutionized the way we reach people. Even though it’s better, faster and more affordable to advertise in the internet age, some of the old rules still apply. One of those rules is that you need to know who your target customer is and choose the right marketing channels to reach them. […]

Marketing and Facebook have become bosom buddies. Facebook sits at the top of social media platforms and key marketing opportunities. By using Facebook, you can ramp up conversions, traffic, sales, and social media following all while growing your brand’s influence. To capitalize on this giant’s marketing power, you need to use effective strategies. Proven Strategies […]

In the modern world, virtually all businesses need an online web presence. When searching for information regarding a company or product, the first place many people will look is via a Google Search. Websites, however, can seem like a big hurdle, especially for a small business. Designed by Digital Hill, Appliance Tech Inc.’s new one-page […]

When it comes to social media platforms, there have been big winners, big losers, and those that just sort of lurk in the background. With 1 billion+ active users, Facebook is clearly at the head of the pack, while MySpace has virtually vanished, and is definitely in the rear. LinkedIn has, in recent years at […]

No matter where you look for digital marketing information, there’s one universal truth: the secret to high conversions lies in the list. Your website draws people in, but it’s your email list that keeps you in touch with them, and it’s that long term relationship that turns visitors into community members. As a nonprofit, you […]

Relationship marketing emphasizes the value of building relationships with potential clients above simply making sales. It places emphasis on engaging with your audience, by recognizing those factors which make them human – their wants, their needs, and their pain points. When traditional marketing ruled the day, this wasn’t the case. But with the appearance of […]