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What makes a great website home page?  Sometimes the best way to outline what you SHOULD do is to outline the key things you SHOULD NOT do. Is your website home page really working for you?  What’s the aim you have for it to accomplish?  The answer to that is really quite simple…. The goal […]

I recently had the opportunity to interview a fellow digital marketer to talk about a client case study she had documented from her work with the client’s business in 2013 and into the start of 2014.  The interview was for my podcast (www.halftimemike.com) and I hosted Amanda Brazel, a social media marketer and coach based […]

With Facebook becoming such an integrated and assumed part of daily life for the average person, most businesses recognize the value of using Facebook to increase their business and brand reputation. Restaurants are no exception. As the owner of a restaurant, bar, or eatery, it is critical that you put the power of social media to […]

The 3 Legged Digital Marketing Stool Defined Online digital marketing has evolved and continues to change.  Long gone are the days when having a static, non-changing web page suffices for reaching and marketing to consumers on the Internet. Today’s consumer is using multiple digital tools, and so to effectively reach them means a company should […]

Keeping it simple and straightforward, today I’m going to look at six tips that can help your business succeed online.  These are not rocket science tips, but essentially a “back to the basics” approach.  I find too often that businesses get overwhelmed by the speed of change and the sheer volume of possibilities of what they could […]

Understanding digital marketing, keywords, retargeting or how to best design and code your website, social media, and everything else that is part of internet marketing can be confusing to a business owner. Not only is it confusing, but the rules change regularly. Finding out who is qualified to do internet marketing for you can be […]

Need more leads?  Trying to attract a wider audience?  The key is a cohesive digital marketing strategy. Most times when I’m invited to do consulting or a digital marketing audit, one of the first findings is that the marketing is splintered.  What is done on Facebook is not connected to the strategies used on the […]

You’re familiar with searching for things online.  Whether a question you have, or a product you want, or for doing cost comparisons.   In fact, the word “Google” has become a verb for doing an online search!  You’ve likely heard this before, “just google it!” The Basics: Any time a search engine like Google, Yahoo, or […]

Social Media can help a business grow a community of fans interested in your products and services.  The social interaction can increase loyalty, retention, top-of-mind awareness, and ultimately increase sales and sustain long-term client relationships. There is work to do this, however! Many marketers jump on Social Media and expect instant results. They often see […]

Facebook recently passed the 10 year milestone!  With that history let’s take a look at the present day data on Facebook…. Below is a great infographic from Top Marketing Schools.  A few keys that stood out to me include: Top Facebook fast facts 67% of all American internet users use Facebook. In the UK it […]