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It’s called the “buyer’s journey” and it’s made up of the steps it takes for someone to actually buy a product or service.  The buyer’s journey is made up of five distinct stages: awareness, consideration, decision, adoption, and advocacy. Each stage comes with its corresponding objective, and each should have a unique social media strategy. […]

There’s no question about it; social media is the future of online engagement. Once you realize this, the next task is figuring out how to best manage your business and put your content in front of your waiting audience. Each week on #MagnetMarketers we dive into a 30+ minute topic on digital marketing live via […]

Negative comments and reviews are an unfortunate reality of doing business on the web. The question isn’t if you receive negative comments, it’s when you do, and how you react to them. Don’t shy away from them, it’s an open dialogue that you can use to be part of a conversation. You have a voice […]

Join Mike at the Goshen Chamber of Commerce for “Use Social Media to Market your Business” Together we’ll cover the big social media networks, Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram and how they can be used by businesses to grow leads and sales. We’ll look at each platform and outline a plan to integrate […]

Social media is a very popular marketing tool. It’s an easy and fun way to connect with consumers, but use caution and think before you post and share on social media. Small errors make you look unprofessional. Here are some quick tips to help you stay out of trouble: Read the articles before posting and make […]

Change. It’s the name of the digital game! Keep up or simply fall way, way behind. Things change fast online.  What worked online 2 years ago, might be old now.  What was leading edge 3 years ago may be obsolete, and social media leads this charge. I can’t count the times on both hands that […]

Wanting to use Social Media strategically in your business? Trying to determine what social networks to use? In this October 22 morning workshop, I will discuss how Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram can help entrepreneurs and businesses. We’ll look at each platform and outline a plan for how businesses can use social media as part of their […]

As 2015 begins, it ‘s important to look at recent shifts in social media and what your business can do to take advantage of new trends for the coming year to reach potential customers. One of these changing trends is video in social media. We’ll take a look at what’s changed, what the opportunities are, […]

I don’t know about you, but I like to get the most benefit from the time I spend on social media. So when I found this infographic I was very pleased. It spells out the length of ideal social media update on just about every type of social media, with a couple of extra’s thrown […]

This business marketing workshop by Digital Hill Multimedia will help small business owners and marketing managers from larger businesses maximize the power of online marketing.  SEO has changed, what does your business need to know and do now to rank high in search results? Discover the new SEO tactics, how Social Media has evolved and what your business […]