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How do you grow traffic to your website? One of the keys is having an active blog or resource center where you are weekly adding new content that is helpful to your ideal audience. A second key is then using a social media strategy to help increase the visibility of your post. This article will look […]

Does Social Media benefit SEO?  Really? Below is a helpful infographic about the ways that social media impacts SEO. A couple items stand out to me including: Social Media helps Content Get Indexed Faster Tweeting cuts indexation time by 50% Social Media reduces the time it takes Googlebot to find your content from Hours to Seconds […]

This article was originally posted at www.mikegingerich.com. Does the idea of “Social Media Efficiencies” seem appealing and yet impossible? Are you overwhelmed at times by the sheer volume of information flowing at you online each day? Do you ever struggle with paralysis to act and decide simply because there are so many options, tools, and […]

Looking for the correct and latest 2014 social media image sizes? Louise Myers, with Louise Myers How-to-Graphics, has done a great service outlining all the latest images sizes for the key social media networks.  It’s a complete social media image size guide just for you! This guide includes  the primary image sizes for Facebook, Twitter, Google+, […]

One of the needs of business leaders today is the ability to quickly and easily sift through all the information available to them online and to narrow that down to useful metrics that guide their business forward.  Particularly with technology and social media, things change fast and the volume of information, tools and advice on […]

Practical, tactical, and empowering workshop to help businesses take advantage of the power of social media as a way to market their business. • Wanting to use Social Media strategically in your business? • Trying to determine what social networks to be on? • Having trouble keeping up with the latest social media marketing methods and networks? All […]

I’ve talked in past posts about the importance of using images in online media.  From the images on your website to using images in social media for your business, the bottom line is that images work. Photos tell a story at a glance and provide a much better method of drawing visitors in than does text only.  […]

DATE: Tuesday, March 4 – 8-11:30 a.m. at the Elkhart Chamber Practical, tactical, and empowering workshop to help businesses take advantage of the power of social media as a way to market their business. • Wanting to use Social Media strategically in your business? • Trying to determine what social networks to be on? • Having trouble […]

Images.  They are critical in digital media today. In both social media as well as on blogs and websites, visual imagery has moved to the forefront and is something every digital marketer must master.  Images captures attention, communicates more, and inspires engagement. A leading online software system for businesses, HubSpot, conducted research on images in digital […]

WORKSHOP ON SOCIAL MEDIA: Schedule: 8-8:30 Continental Breakfast, 8:30-11:30 a.m. Workshop Practical, tactical, and empowering workshop to help businesses take advantage of the power of social media as a way to market their business. • Wanting to use Social Media strategically in your business? • Trying to determine what social networks to be on? • Having trouble […]